Among the most popular attractions is the Alfred Hitchcock tour, which highlights the famous film director’s romance with the city by visiting numerous sites from the movie “Vertigo.”
More than 80 percent of the tour group’s annual revenue comes from money collected or other donations from walkers.
“We are very lean with only two paid staffers, and everyone else is a volunteer, so everything goes to run the organization,” said Rory O’Connor, one of the volunteer guides. More than 80 percent of the group’s annual revenue comes from money collected at the end of the tour or other donations from walkers.
“Your tour guide is a local who loves the city of San Francisco, who doesn’t do it for money, who doesn’t receive tips, and is very loyal to the community,” said Demetri Rizos, SF City Guides executive director. “So you see that passion through our tours, and that’s what sets us apart.” As a result, he has been thrilled to see many fans returning to San Francisco for the Hitchcock tour and others.
“There is this line in which Scottie is trying to find something out, and he goes to his former fiance Midge Wood, played by Barbara Bel Geddes, and says ‘Who knows the history of San Francisco, I mean the obscure history, like who shot whom on the Embarcadero in 1857?’” O’Connor said. “That’s the kind of thing that we actually try to find out.”
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