EXCLUSIVE: Deadline spoke to leading international sales firm Playtime about why it made sense to join new European film and TV studio Vuelta Group, which we revealed earlier this morning. Paris-ba…
includes sales and financing companies Films Boutique in Berlin, Be For Films in Brussels and Film Constellation in London. It produces under the Playtime Production banner, and labels Constellation Production, Parallel 45, 27 Tribe and Elementary.
Playtime partner Sebastien Beffa will serve on the Vuelta management board. We sat down with company co-founder and co-CEO Nicolas Brigaud-Robert to discuss the move.: We’ve been working on this for more than a year. There were times in that period when we didn’t have the right partners or the money wasn’t there, or we had the money but not the right partners, but this opportunity represented the perfect mix of both.
The key word isn’t bigger but more diverse. We have had some big movies, but we need a few more either English or foreign-language. We had two films in Competition at Cannes this year, but we don’t have any at Venice. Maybe we could have two in Venice as well. Maybe we pick up two series a year rather than one.And you’ll achieve this through being able to put down bigger MGs and through your new distribution network…: That’s part of it. But the secret sauce is intel — shared intel.
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