Fox News Channel is building durable ratings franchises around its new 'Jesse Watters Primetime' and 'Gutfeld!' shows. Both of which have held on to viewers since their debuts and are continuing to add more.
DALLAS, TX - FEBRUARY 22: Fox News host Greg Gutfeld speaks during Fox News Channel's"Gutfeld!"Like Watters’, Gutfeld’s is also the highest-rated program in all of cable news on the basis of total views during its hour, at 11 pm ET., featuring the veteran Fox host’s signature brand of acerbic humor, is also noteworthy for the way it quickly shook up the late-night landscape upon its debut.
The other factor behind the success thus far of both Gutfeld’s and Watters’ shows, meanwhile, has to do with the fact that Fox News Channel not only gave them a time slot of their own — but one wherein they can do the thing which viewers know them best for and clearly want to see more of. For Watters, in other words, it’s political commentary.
But CNN — unlike how Fox had Watters and Gutfeld stick to their knitting — is betting that while Cooper and Tapper are known for hard-hitting journalism chops, they’ll also be able to draw viewers with content that’s a bit different. In Tapper’s case, he’s hosting a book club show for the streaming service, while Cooper’s fronting not one but two programs for CNN+.
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