Fox News' streaming service Fox Nation is hoping to bolster its subscription numbers by leaning into more non-news programming with its 'All American Christmas' promotions
While Fox News is having a very hectic holiday season, thanks to a busy 2020 election cycle and regular impeachment hearings, the company's streaming service Fox Nation is hoping to bolster its subscription numbers by leaning into more non-news programming with its "All American Christmas" promotions.
The service is in the middle of a "25 Days of Christmas" programming stunt, including a daily Fox Nation "Advent Calendar" hosted by Dr. Bill Bennett.
At a conference hosted by UBS earlier this week, Fox Corp. CFO Steven Tomsic said the conversion rate for Fox Nation is “great,” at around 80 percent, but that the company is debating ways to grow its reach. “Do we expand it and make it bigger and broader and make it appeal to a wider part of middle America? That is an active debate for us,” he said. By expanding the service's programming to include acquired Christmas fare, travel shows and other genres, Fox News appears to be trying just that.
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