Fox made its annual upfront pitch to advertisers at the Manhattan Center on Monday afternoon, pushing the messages of Fox Entertainment, Tubi, Fox News, and Fox Sports, all while promising the audi…
Most big-name actors have opted to sit out this upfront season in solidarity with the ongoing writers’ strike, so Fox used the occasion to highlight stars from the other divisions of the company. Gordon Ramsay made multiple appearances onstage over the course of the event, managing to drop as many f-bombs as possible.
As opposed to traditional theater seating, Fox opted instead for what they called a “reception style” event at the Manhattan Center. While there was seating in the balcony, most in attendance stood on the main floor around the large central bar. This was the butt of several jokes, including at least two by Ramsay, who at one point said, “There’s barely any f—ing chairs in here, I’m sorry!”While there were about 75 WGA members picketing the Fox upfront, it rated only one formal mention.
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