Four in Five Brits Unwilling to Return to Movie Theaters When They Open
” and Niki Caro’s “Mulan” to kick-start business, with one exhibitor referring to Nolan as “the savior of cinema,” during a webinar on Wednesday about the practicalities of reopening cinemas, organized by Comscore.
Seventy-five percent of cinemagoers in the survey said they would want to go back to cinemas, but not straightaway, and only after social distancing and rigorous cleaning is apparent. The majority, 55%, said they would return to the pre-COVID-19 levels of cinemagoing. Some 28% of the respondents said they would attend less regularly than pre-lockdown, although reassurance on health, social distancing and cleanliness may help drive increased attendance.
A survey of independent cinema operators, presented by Catharine Des Forges, director of the Independent Cinema Office, found that only 13% would open in July, with a further 15% planning to open in August and 23% looking at a September opening. Fourteen percent said they would not open until next year, with another 13% undecided.
Phil Clapp, chief executive of U.K. Cinema Assn., reported on discussions held with the U.K. government and the governments in Scotland, Wales and Northern Ireland about safeguarding guidelines. The main focus is around social distancing, with the exhibitors arguing that the U.K.’s insistence on 2 meters distance is out of step with other countries, which have opted for 1.5 meters or 1 meter. “Even reducing that from 2 meters to 1.
The U.K. Cinema Assn. is looking to support exhibitors around risk assessments, through the joint procurement of PPE, hand sanitizing stations and Perspex screens, and staff training.Kam Dosanjh, group director of operational standards and performance at Vue Entertainment, said that in some countries , the governments had ruled that air conditioning and heating systems should not recirculate air, only bringing in fresh air, which adds to costs.
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