Fossil promises Alexa is coming to its smartwatches ‘soon’

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Fossil promises Alexa is coming to its smartwatches ‘soon’
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Not now, but hopefully before Wear OS 3 arrives.

Although Fossil launchedtoday, there’s one big elephant in the room: the upgrade to Wear OS 3 won’t arrive for several months. To take the sting out of the wait, Fossil snuck in another new feature for its Gen 6 smartwatches: Amazon Alexa. As for when Alexa will arrive, you’ll have to settle for “coming soon.” Hopefully before Wear OS 3., Fossil says the update will come in the first half of 2022.

So, between “coming soon,” “early this year,” and “first half of this year,” it’s anyone’s guess. With features like this, it’s not uncommon to see companies hedge on timelines, lest theyand watch self-set deadlines whoosh by. Still, if all goes well, it appears likely that Alexa compatibility will arrive before Wear OS 3. As for when the Wear OS 3 upgrades will arrive, that’s up to Google. For now, both Google and Fossil haven’t budged from the equally vague mid-to-late 2022 timeline.

It might seem curious as to why Fossil would even tease Alexa if it’s not ready yet. The most likely reason is to give everyone something to look forward to while waiting for Wear OS 3, which could arrive in a few months or a whole year from now. In a briefing, Fossil toldthat this awkward timing did impact initial Gen 6 sales, though surprisingly, the Gen 5E sales seem to be going strong. Given all the uncertainty, it makes sense that Fossil would want to highlight Alexa compatibility.

For what it’s worth, it is a win for Fossil. Voice assistants are increasingly common on smartwatches, but customers don’t really have a say in which assistant comes with their wearable. Wear OS watches are currently tied to Google Assistant and Apple Watches are Siri-only.

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