A new breed of “deinfluencers” have arrived -- and they’re saying that materialism and overpriced trends are no longer in style.
Step aside, influencers. We’ve all seen those youthful, photogenic people who promote fashions, foods or services to their large followings on TikTok and Instagram. But now a new breed of “deinfluencers” has arrived, and they’re saying that materialism and overpriced trends are no longer in style. As consumers watch their spending during these inflationary times, this emerging group of social media users is urging people to evaluate whether they really, really need that $185 weighted blanket.
Make do with what you have, and live within your means.” Skidelsky then discourages people from going overboard on summer accessories such as sunglasses, purses, belts and totes. “You definitely don’t need multiple new pairs of sunglasses,” she says. “Listen, I know it’s really fun to have your sunglasses match your outfit and to use them as accessories and whatever. But how does your bank account feel about you constantly buying new sunglasses? Probably not great.
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