Last week, a piece in Bloomberg told us that Ford is looking to do what Tesla does: not spend on advertising. Why? Because its EVs are already sold out for two years. With a second
told us that Ford is looking to do what Tesla does: not spend on advertising. Why? Because its EVs are already sold out for two years. With a second manufacturer considering ditching traditional advertising, it’s looking like EVs could be selling themselves, or that traditional advertising isn’t what it used to be.At a recent conference, Ford CEO Jim Farley told viewers that they already don’t do any EV advertising.
Also, getting journalists’ butts in seats happens on the company dime in many cases. Loaner vehicles get sent out to journalists so that we can review them. These vehicles get the best care and cleaning between reviewers, and are often worked on a bit beforehand to minimize things like squeaks and rattles.
Advertising, on the other hand, doesn’t really have that problem. You can spend gigabucks putting your product in front of people and it will get in front of people, no matter how crappy it is. Unless you’re making blatantly untrue claims or engaging in other deceptive practices , it will get results. But, the price to get those results is rather high.
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