Ford’s first and successful venture into the European electric car market with its Mustang Mach-E SUV has surprised experts
No other European mass vehicle maker has a competitive all-electric car at the lower price end of the market yet, and as ICE models are squeezed out by European Union legislation demanding fewer emissions of carbon dioxide , not to mention outright bans by Britain, this remains a segment of the market that will be prone to plunder by Chinese companies.
According to Schmidt’s report, Ford sold over 20,000 Mach-Es in Western Europe through November this year, although the recently launched Model Y is already just 2,000 behind. Schmidt said Ford made a solid decision opting to enter the electric market with an SUV, which accounted for 1 in every 2 electric vehicle sales this year in Western Europe.JATO Dynamics’ Munoz said through November the Mach-E outsold the EQA from Mercedes and was the third best-selling SUV behind the VW ID.
“Tesla will also play an important role, probably the 2nd in Europe, depending on how competitive the little hatch will be when they launch it in 2023/2024. VW and Tesla will be followed by one big European, Renault or Stellantis, and then we will have the Koreans. The German premiums will dominate the premium segments, as they do now,” Munoz said.
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