Ford Hopes People Will Download an App to Avoid Being Hit by Their Cars
The automaker is developing a phone app that would alert drivers to the presence of nearby bikers, walkers, or scooter-ers using location alerts sent via Bluetooth Low Energy technology. Or at least, drivers would be alerted to the presence of those using the app.
People who’ve downloaded the Ford-specific widget, and have it actively running on their phones would show up as “beacons” to drivers with Ford’s Sync infotainment system. If those app users are in a vehicles’ path and there’s crash potential, drivers would then be alerted with dashboard screen graphics or sounds.Ford’s scheduled to demo its app for the first time at the Intelligent Transportation Society of America’s World Congress this week.
“Newer Ford vehicles already with Ford Co-Pilot360 Technology can detect and help warn drivers of pedestrians, bicyclists, scooter riders and others – and even apply brakes if drivers do not respond in time,” said Jim Buczkowski, a Ford executive, in a company . “We are now exploring ways to expand vehicle sensing capability, for areas drivers cannot see, to help people drive even more confidently on roads increasingly shared by others using their two feet or two wheels.”Featuring 2x stronger active noise cancellation.
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