Ford cutting F-150 Lightning factory shift is 'emblematic' of changing EV demand

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Ford cutting F-150 Lightning factory shift is 'emblematic' of changing EV demand
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Get in-depth info on the 2023 Ford F-150 Lightning including prices, specs, reviews, options, safety and reliability ratings.

“We are adjusting the schedule at the Rouge Electric Vehicle Center because of multiple constraints, including the supply chain and working through processing and delivering vehicles held for quality checks after restarting production in August,” Ford said in a statement regarding the shift reduction.

Despite this statement, however, it appears there may be more to that story. The Wall Street Journal was first to report last Fridayplant, where the automaker builds the Lightning, citing a memo from an UAW official concerned about demand. “It doesn’t take a rocket scientist to figure out that our sales for the Lightning have tanked,” the memo reportedly also said.

"We think Ford’s announcement is emblematic of the difficulties traditional automakers have faced with ramping up EV production, but also reflects consumer demand for EVs that wasn’t what it once appeared to be in terms of the robust reservation counts for certain new models,” CFRA analyst Garrett Nelson said to Yahoo Finance regarding the shift cut. “There’s been a growing mismatch between what automakers are trying to sell and what consumers want to buy.

The confluence of shift cuts, pricing incentives, and canceling of dealer stock point to possible deterioration in F-150 Lightning demand, just as the automaker has said it will ramp up production of its traditional gas and hybrid

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