Ford CEO Jim Farley says the idea for the F-150 Lightning was suggested by a big investor and that the all-electric truck is 'history in the making' for the automaker.
"We electrified America’s best-selling vehicle and delivered a truck that’s going to change how people feel about electric vehicles – and about trucks! It’s a big deal. Probably the biggest in my time in the industry."
The F-150 Lightning is now shipping to customers at prices ranging from a $41,699 work truck to a $93,709 top of the line luxury model, and Ford has over 200,000 reservations. It’s essentially sold out for the 2022 model year, but Ford is aiming to ramp up production to a rate of 150,000 annually by the middle of next year.Farley and Ford are hopeful that leading the electric charge with the F-150 will help change perceptions about EVs as it embarks on ain the coming years.
"We have every intention of being the top electric pickup maker in the world, I’ll leave it at that," Farley said.The automaker isn’t done with internal combustion engines, however. Farley acknowledges that electric vehicles are still evolving and not right for everyone yet. "Our customers today are still going to have reasons to want to buy our iconic ICE vehicles. A super duty customer who trailers their horses or a fifth wheel; a Mustang person who tracks their GT 500; or a Bronco customer who off roads," Farley said.He also knows there are those who are simply resistant to the idea of buying an electric vehicle, but says don’t knock it until you try it.
"There will be people who feel that way, but I ask them to get into an electric vehicle. Step on that throttle and tell me what you feel."
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