Ford Bronco Coming To Select European Markets Next Year | Carscoops carscoops
will be promoted as an ‘Urban Escape.’ Additionally, the Explorer will use the ‘Active Adventure’ tagline and the Ranger will be marketed as the ‘Ultimate Outdoor’ vehicle in Ford’s range.Ford’s new marketing push in Europe comes as it looks to strengthen its position in the market. In the first 10 months of 2022, it had a 4.7 percent share of the European passenger car market compared to the 24.6 percent share of the VW Group and Stellantis with an 18.8 percent share.
“There is no more ‘plain vanilla’ with us,” he said. “There is no contradiction between adventure and freedom on the one hand and electric mobility on the other. Anyone who has driven a Mustang Mach-E or F-150 Lightning is convinced.” Ford’s European changes will continue with the adoption of a direct-sales model where the automaker will invoice customers directly and dealerships will receive a fixed fee for each sale. This will also reduce costs as fewer dealers and retail space will be needed to sell Ford models.
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