For This Creative Director, Success Smells Like Sandalwood

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For This Creative Director, Success Smells Like Sandalwood
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  • 📰 TheCut
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Heartbreak smells like “that smell right before a big snowfall, where you’re outside and you can feel the temperature changing, but there’s this sharpness to the air, this icy feeling. It’s not quite there yet, but it’s something that can still cut you”

Victor Sanz. Photo-Illustration: Roy Rochlin/Getty Images Scientific studies confirm that, of all the senses, smell offers the best recall. In Scent Memories, the Cut asks people about the scents they associate with different times in their lives.

Happiness smells like: Lemon, or a citrusy smell where it’s very light and energetic, and it has this crispness to it. It’s got an energy and a freshness to it that I associate with happiness. Heartbreak or loss smells like: A very distinct smell that’s again related to weather: that smell right before a big snowfall, where you’re outside and you can feel the temperature changing, but there’s this sharpness to the air, there’s this icy feeling. It’s not quite there yet, but it’s something that can still cut you.

My ideal vacation smells like: The Mediterranean. That smell that you get when the breeze is pulling the ocean smell and you catch the smell of grilled seafood being made right there, beachside. That specific combo of salty air and fresh grill smell; it’s taking me back right there right now. Amalfi Coast, just unwinding, watching that guy come out of the water with the octopus, the sun is shining, but it’s not too hot … it’s just perfect.

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