For Sale: SAT-Takers’ Names. Colleges Buy Student Data and Boost Exclusivity

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For Sale: SAT-Takers’ Names. Colleges Buy Student Data and Boost Exclusivity
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Colleges seeking to improve selectivity rates can do it by rejecting more applicants—College Board helps by selling them SAT-takers' names to solicit

Jori Johnson took the practice SAT test as a high-school student outside Chicago. Brochures later arrived from Vanderbilt, Stanford, Northwestern and the University of Chicago.

The universities’ solicitations piqued her interest, and she eventually applied. A few months later, she was rejected by those and three other schools that had sought her application, she said. The high-school valedictorian’s test scores, while strong by most standards, were well below those of most students admitted to the several schools that had...

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