For years Nomura Holdings Inc has relied on an army of retail salespeople to peddle stocks and bonds to investors sitting on one of the world's largest pool of household savings, generating revenue even in the bleakest of markets.
) has relied on an army of retail salespeople to peddle stocks and bonds to investors sitting on one of the world’s largest pool of household savings, generating revenue even in the bleakest of markets.
For the last several years, Yorio Sawamoto, a 69-year-old small business owner in Osaka, has been trading with Nomura. Now he’s trading less frequently and refuses to place large orders over the phone. “We were like actors in front of customers, but now we are like radio DJs,” said the salesman, who, like other current and former Nomura employees, spoke on condition of anonymity. “It’s really hard to sell products with only our voices.”
Despite a global reputation for investment banking, Nomura is better known in Japan as a brokerage, and its clout overshadows rivals such as Daiwa Securities Group . Therefore, it’s even more crucial that Nomura and other brokerages adapt to change after the pandemic, she said.
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