For KING & COUNTRY’s LittleDrummerBoy got a big boost after 'CMA Country Christmas'
, the sales and streaming gains posted by “Little Drummer Boy” far outweigh the increases posted by the other songs performed on the show.
Of the 11 non-“Drummer” tunes performed on the show that were also available to purchase and stream , they collectively sold a little over 1,000 downloads on Dec. 3-Dec. 5 — up from a negligible figure in the three days previous. In terms of the streams, those 11 non-“Drummer” songs collected about 320,000 on-demand streams on Dec. 3-5, a gain of 24% compared to the 260,000 streams they tallied Nov. 30-Dec. 2.Into the Silent Night: The EP chart that season.
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