'We never set out to tell the history of the Cheeto,' Longoria said. 'We are telling Richard Montañez’s story and we’re telling his truth.'
But the statement, though it affirmed Montañez’s other contributions to the company, did not dispute The Times’ reporting, reiterating that PepsiCo could not “draw a clear link” between Montañez’s story and the team whose “spicy product offering” was “tested in market and found [its] way into permanent products on store shelves, including Flamin’ Hot Cheetos.
Asked for further comment on Longoria’s unsubstantiated assertions about Montañez’s version of the story and PepsiCo’s response, a representative for Searchlight Pictures, which produced the film, referred The Times to an interview with Longoria published by People magazine in JanuaryLongoria prefers to focus on the undisputed fact of Montañez’s rise through the company’s ranks and his role in developing marketing targeted specifically to Latino consumers: “His genius was the fact...
“Richard’s story is our story. We are all Richard Montañez,” she said. “There’s been a time in our lives where somebody said, ‘No, no, no. Ideas don’t come from people like you.’ ‘No, no, no. That job isn’t for somebody who looks like you.’ ‘No, no, no. I don’t think you’re quite qualified for that.’ And so I think we all are going to relate to his perseverance and his belief in himself.
Though still best known as an actor, most notably on the series “Desperate Housewives,” Longoria has been increasingly
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