Flock Light is World's First 'Biomotion' bike light that boosts nighttime visibility by reminding drivers that cyclists are in fact human!
Project Flock has created the world’s first ‘biomotion’ bike light that boosts our visibility at night to other road users by reminding drivers that cyclists are in fact human. The new concept lies in the fact that we don’t need to blind other road users to ensure we will be seen, but rather we can trigger drivers’ attention by lighting up the motion of our pedaling legs, thus unconsciously signaling to their brains that we are just people, too…Be seen 5.5x sooner*.
So Melbourne, Australia industrial designer Tim Ottaway decided to take advantage of this cognitive ability of our brains to recognize human movement almost instantaneously and created this Flock Light taillight that shines light down into a rider’s legs as they pedal. As a result, the lit-up motion is more important for visibility than how bright is the emitted light. So the light doesn’t need to be blindingly bright or annoyingly flashy for you to be seen.
The 70mm tall x 35mm wide x 30mm deep taillight itself weighs a claimed 47g and is attached to your bike with a clip on-mount and rubber band that loops around your seatpost.
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