Fitness expert and YouTube star Joe Wicks reveals he declined Boris Johnson's offer to front a public health campaign, citing lack of sincerity and substance. Wicks, known as The Body Coach, believes in focusing on fitness content and recipes that have a meaningful impact. He also criticizes the growing popularity of anti-obesity drugs, stating they do not address the underlying psychological issues related to poor mental health.
Fitness expert and YouTube star Joe Wicks has said he turned down then-prime minister Boris Johnson’s offer to front a public health campaign because he did not think it was sincere.
“I just didn’t feel passionate about it. It felt like a PR thing. You know – just shake hands and have a photo with him. It didn’t feel genuine. Speaking to Unfiltered, a new health and performance website, Wicks added: “It didn’t feel authentic. I just want to stick to what I’m good at, which is fitness content, and recipes that get people cooking.”
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Fitness Expert Joe Wicks Turns Down Boris Johnson's Offer for Public Health CampaignJoe Wicks, a fitness expert and YouTube star, reveals that he declined Boris Johnson's offer to front a public health campaign due to lack of sincerity. Wicks believes the campaign was just a PR stunt and did not feel genuine. He prefers to focus on his fitness content and recipes that have a meaningful impact. Additionally, Wicks criticizes the growing popularity of anti-obesity drugs, stating that they do not address the underlying psychological issues.
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Fitness Expert Joe Wicks Turned Down Boris Johnson's Offer for Public Health CampaignFitness expert and YouTube star Joe Wicks declined Boris Johnson's offer to front a public health campaign, stating that it lacked substance and felt like a PR move. Wicks, known as The Body Coach, preferred to focus on his fitness content and recipes that have a meaningful impact. He also criticized the growing popularity of anti-obesity drugs, stating that they do not address the underlying psychological issues.
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Fitness Expert Joe Wicks Turned Down Boris Johnson's Offer for Public Health CampaignFitness expert and YouTube star Joe Wicks declined Boris Johnson's offer to front a public health campaign, stating that it lacked substance and felt like a PR move. Wicks, known as The Body Coach, preferred to focus on his fitness content and recipes that have a meaningful impact. He also criticized the increasing popularity of anti-obesity drugs, stating that they do not address the underlying psychological issues.
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Fitness Expert Joe Wicks Turns Down Boris Johnson's Offer for Public Health CampaignFitness expert and YouTube star Joe Wicks reveals he declined Boris Johnson's offer to front an NHS campaign, citing lack of sincerity and substance. Wicks, known as The Body Coach, prefers to focus on fitness content and recipes that have a meaningful impact. He also criticizes the growing popularity of anti-obesity drugs, stating they do not address the underlying psychological issues related to poor mental health.
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