Nicky Ni reviews OVERRIDE, Expo's public art project which features the work of 10 different artists on billboards across the city. She speaks on the quest for new perspectives of visual art and the relationship between art and advertisment.
Courtesy of Kavi Gupta, Chicago “OVERRIDE” has been a public art program of EXPO Chicago since 2016, extending the reach of the art fair beyond Navy Pier’s Festival Hall to different locales of the city. “Override,” literally, is an industry term that indicates the continuation of an outdoor advertising program beyond the contracted period. If offered, an override has no additional cost. Such is our billboard project.
“OVERRIDE” has received positive feedback since its conception, according to Kate Sierzputowski, director of programming of EXPO Chicago. As a fan of looking for art outside of its conventional confines, I find it aspiring to imagine artworks up high, against the night sky and the twinkling Chicago skyline. However, what’s less evident about this billboard art project is that the artworks are not the sole temporary residents of those expensive LED screens.
As contemporary advertising evolves and seeks new blank spaces in our lives to fill with information, billboards, within the city at least, occupy only a small portion of the images that we encounter on a daily basis. This makes me wonder: Who, then, is the beholder of these artworks? When we’re in motion and not actively doing anything, we are more than likely looking at our phones.
Nevertheless, my public art scavenger hunt was still productive when I traveled via the elevated trains and by foot. Upon standing beneath a designated billboard and looking up, I could only admire the majesty of the artworks when I caught them. by Toronto-based Esmaa Mohamoud, for instance, is a beautiful visual message that embraces community building by challenging the alienating effect of advertisement.
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