New White House-backed ad campaign aims to encourage people who are unemployed or unhappy in their jobs or careers to go out and “find something new.”
The campaign is a product of the White House’s American Workforce Policy Advisory Board, which President Donald Trump created in 2018. The board is co-chaired by Trump’s daughter and White House adviser, Ivanka Trump, and Commerce Secretary Wilbur Ross.
The nonprofit Ad Council on Tuesday was announcing “Find Something New,” which it created in collaboration with IBM, Apple and members of the Business Roundtable, along with the White House and the workforce policy advisory board. “I got laid off twice, but you got to keep going,” the man says, adding later on in the ad: “I’m now a consultant in the tech space.”
Additional ads are expected to be produced. All will appear nationwide across TV, digital and print platforms in time and space donated by various media companies, the Ad Council said.
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