Hate mealy apples and soggy french fries? Science can help. Restaurants, grocers, farmers and food companies are increasingly turning to chemistry and physics to tackle the problem of food waste.
ReFed estimates 500,000 pounds of food could be diverted from landfills annually with high-tech packaging.
Brian Morris, Hattie B’s vice president of culinary learning and development, said each SavrPak costs the company less than $1 but ensures a better meal. Kroger wouldn’t say how much more Apeel products cost. Apeel also wouldn’t reveal the average price premium for produce treated with its coating since it varies by food distributor and grocer. But Apeel says its research shows customers are willing to pay more for produce that lasts longer. Apeel also says it continues to talk to Kroger about other future technology.
Beaudry said it’s also hard to sort out which technology works best, since startups don’t always share data or formulations with outside researchers.
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