The birth of Fiesta San Antonio, the spring event that has come to define San Antonio, can be traced to 1891 and a horse-drawn parade.
Miss Fiesta San Antonio, Madi Moad Hageman, gestures to the crowd at the Battle of Flowers Parade in 2017.The birth of Fiesta San Antonio, the spring event that has come to define the city, can be traced to the first Battle of Flowers Parade in 1891. The idea was conceived by a group of San Antonio women who wanted to honor and remember those who fought and died in the battles at the Alamo, Goliad and San Jacinto.
. “This event is so local and has its early history in a very Texas moment that, from the outside, if you’ve never been exposed to any of that, it’s very different.Battle of Flowers Parade, 1914. Henrietta Hummel and Helen Guenther in an electric car decorated with American Beauty roses.Courtesy / San Antonio Light Collection, UTSA Special Collections – Institute of Texan Cultures
The carnival and parade continued to be run separately by distinct groups, but organizers agreed it would mutually benefit the two events to run concurrently. The end of April, around San Jacinto Day, was picked as the annual time for the extravaganza. “After World War II there is a shift that occurs across the country,” Fulkerson said. “San Antonio is not alone in having this happen, but there is a call for public events to become much more inclusive, so you see the addition of other royals.”
With activities being added to the annual Fiesta celebrations year after year, by 1959 the San Antonio Chamber of Commerce saw the need to create an official Fiesta San Antonio Commission to manage the event. But Fulkerson said it wasn’t until 1970 that the city gave the commission more official weight to organize and coordinate all the various Fiesta events.
organizations also sell parade seats, food and other items or host Fiesta-related events that raise money.
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