Fender's CEO learned this product lesson from Steve Jobs. (via CNBCMakeIt)
"I'd say that every single guitar we've made over 70 years — and electric guitar amplifier — was pretty much a deposit in the bank of brand equity," Mooney said — although he admitted the firm could "do more" in other categories like acoustic guitars and effects pedals.Fender has for decades been seen as one of the most iconic names in the guitar industry and — inevitably — rock music.
When asked about what his favorite guitar was — whether from Fender or one of its rivals such as Gibson — Mooney began by stating: "I'm a heavy metal guy." He admitted his current go-to guitar is the signature Telecaster used by Jim Root of U.S. metal outfit Slipknot, which Mooney said has a more "simplistic" setup in terms of electric components because "in his outfit, he sweats so much during every show that the guitar would short out and literally go quiet on stage."Katja Ogrin | Redferns | Getty Images
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