Covid hit female-founded companies harder than male-founded ones when it comes to v.c. funding. Though more female-founded companies raised v.c. funding in 2021, the gap widened. And goals, values matter. There's another way.
Jenny Kassan, an attorney who founded Jenny Kassan Consulting to help founders raise capital from “normal” investors, said on myrecently that, founders, especially female founders, forget that that they have more options than just v.c’s, angel investors, and friends and family.
“Venture capitalists have a very particular way that they like to invest and that they like to make money, “ Kassan explained. “They like to invest in businesses that are on a very high growth path and have a plan for some kind of big what we call a liquidity event within ideally five to seven years. So that means you start your company, you put everything into growth. That's your number one goal is growth, growth, growth.
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