Kona uncertainty as bike brand pulls out of major expo
Fears for future of Kona Bikes as brand pulls out of major cycle show amid talk of "company meeting" today
While the stand was being taken down, a marketing specialist at the North American bike brand founded in 1988 told BRAIN that they would not be commenting on the matter. The line includes three builds — the Ouroboros CR, the Ouroboros CR-DL and the Ouroboros Supreme — Kona saying the new bikes will"catch the attention of both" mountain bikers and gravel fans.
One of the founders, Jake Heilbron, said at the time:"Kona remains committed to building great bikes, working with a rapidly growing network of independent bicycle retailers, and maintaining the Kona Way in everything we do. We're excited about the future and look forward to growing with the Kent family."
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