The ban is part of the FDA's broader review of the vaping industry following years of pressure from politicians and public health groups to regulate the segment as strictly as other tobacco products.
"Without the data needed to determine relevant health risks, the FDA is issuing these marketing denial orders," Michele Mital, acting director of the FDA's Center for Tobacco Products, said in a statement.
"We respectfully disagree with the FDA's findings and decision and continue to believe we have provided sufficient information and data based on high-quality research to address all issues raised by the agency," Juul's Murillo said in his statement.and NJOY won approvals for their e-cigarettes, although the FDA rejected some of the flavored products submitted by the companies.
Juul had been the market leader in e-cigarettes since 2018, according to Euromonitor International. As of 2020, the company held 54.7% share of the $9.38 billion U.S. e-vapor market. The FDA decision will likely also hurt Juul's defense in U.S. courts as it faces lawsuits from a dozen states and Washington over allegations that it marketed its products to minors and played a major role in the vaping epidemic. It has already settled with North Carolina for $40 million and Washington state for $22.5 million.
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