FDA Bans Juul E-Cigarettes as Government Pursues Broader Crackdown on Nicotine Products

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FDA Bans Juul E-Cigarettes as Government Pursues Broader Crackdown on Nicotine Products
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The Food and Drug Administration rejected Juul’s application to sell its e-cigarettes in the U.S.

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Juul had been the market leader in e-cigarettes since 2018, according to Euromonitor International. As of 2020, the company held 54.7% share of the $9.38 billion U.S. e-vapor market. The FDA decision will likely also hurt Juul's defense in U.S. courts as it faces lawsuits from a dozen states and Washington over allegations that it marketed its products to minors and played a major role in the vaping epidemic. It has already settled with North Carolina for $40 million and Washington state for $22.5 million.

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