FAST is having a moment. Discussions around free streaming channels have been the buzz of industry events, beginning with MIPCOM 2022 in France and continuing around the world, first in Canad…
The most important is the definition of FAST. Domestically in the U.S. and internationally, there is confusion about just what FAST means. As VIP+ noted in the most recent “
” report, those working in the industry refer to FAST as solely linear streaming channels and separate it from free on-demand content. executive director and co-founder Guy Bisson. The need to define FAST consistently, or for commentators to reflect the industry sentiment, is pressing, as confusion frequently occurs with advertisers and content companies, who have read that it is inclusive of AVOD.
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