Seriously opulent, luxurious and meticulously crafted fashion, jewelry and accessories by 100 designers from Saudi Arabia are being spotlighted starting Tuesday at the Iron23 event space in Manhattan’s Flatiron neighborhood.
from Saudi Arabia are being spotlighted starting Tuesday at the Iron23 event space in Manhattan’s Flatiron neighborhood., many considered emerging brands and selected from a field of 1,500, were challenged to create pieces expressly for the exhibit and that reflect Saudi heritage and culture. The exhibit, called “Saudi 100 Brands Fashion Exhibition,” has been organized by Saudi Arabia’s Fashion Commission. None of the 100 brands has been seen outside Saudi Arabia until now.
“This exhibit doesn’t have a commercial angle. It’s meant to give visibility to creativity from a region of the world that has never been exposed to the rest of the world,” Saudi Arabia’s Fashion Commission chief executive officer Burak Cakmak told WWD in an interview at the exhibit. “It’s open to anybody. It’s a free event. You just have to register.”
The intent is also to dispel misconceptions about fashion in Saudi Arabia and how people dress there.Currently, there are no statistics available on the size of the Saudi fashion industry, though the commission is gathering data to determine that, Cakmak said. “Local brands have the ambition to grow internationally and there is a huge appetite for international bands to come to Saudi Arabia,” he said.
The exhibit could travel to other cities, but that’s to be determined. To further help the designers, the Saudi government has been setting up mentoring programs and bringing in consultants and experts from fashion houses and academia to guide them.Asked if international politics could affect the level of acceptance of Saudi design by Americans, Cakmak replied, “The intention is to connect creative communities and build a bridge for designers with other creatives, designers and businesses.
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