In an open letter, several New York-based fashion editors have urged publicists to rethink gifting this holiday season.
Some influencers have complained about gifting from public relations reps for environmental reasons and now the original influencers — fashion editors — are following in their footsteps.
Now some New York-based fashion editors are taking a stand ahead of the holiday season — although not completely rejecting the idea of free gifts from p.r.’s. View this post on Instagram One of the most wonderful parts of my job is the early access to fabulous new fashion and beauty products. However, the popularity of digital “unboxing” has led to an overwhelming demand to promote product in a splashy and wasteful way. Not all surprises are welcome! If you have any questions or notes about how to shift this kind of promotion, please leave them below or in my DM’s.
Prescod was unavailable for comment, but a spokeswoman for Bustle Digital Group, Bustle’s parent company, said: “Many women’s lifestyle publications have come together in an effort to promote sustainability this holiday season. We applaud their efforts to set a new standard around preventable waste.”
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