“I don’t want anyone to think we’re doing this to make it look chic, because it’s not. I don’t need them to look cute; I just want to help,” said Christian Siriano
Photo: Courtesy of Prada When fashion designer Christian Siriano closed his New York atelier two weeks ago, face masks were not on the work-from-home agenda. He asked his staff of ten seamstresses to bring their machines and fabric home with them if they could, as they still had some projects to finish up. But when Siriano saw Governor Andrew Cuomo speaking to the dire lack of protective gear for medial workers, he thought he might be able to redirect his efforts.
In America, smaller businesses like Christian Siriano, as well as Rachel Comey, Brandon Maxwell, and more, have scrambled to find ways to help. Meanwhile, President Trump has made unspecified promises. In a later post to his Stories, Jean-Raymond added that his studio would also specifically be making fabric mask covers, raising an important distinction: face masks are not the same as N95 respirators, which are not meant for public use. None of these masks are meant to be reused, which is why mask coverings are helpful, as they buy precious time and can be washed.
“We don’t know what the fuck we’re doing, let’s be clear,” said American Apparel founder and former CEO Dov Charney, who began making masks under his new label, Los Angeles Apparel, a few weeks ago when he sensed a need. Now, he says the federal government is supplying him fabric and guidelines. He hopes to produce 300,000 washable fabric masks and 50,000 hospital gowns a week, with prices ranging from $10 to zero for Los Angeles hospitals.
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