More than most companies and organizations, Facebook has been in the harsh glare of the public spotlight for years because of their activities, policies and products. What Facebook is saying and doing about their latest controversy provides business leaders with important crisis management lessons.
“While we stand by the need to develop this experience, we’ve decided to pause this project. This will give us time to work with parents, experts, policymakers and regulators, to listen to their concerns, and to demonstrate the value and importance of this project for younger teens online today,” he said.
that Facebook knew of the report on harm to teen girls and largely dismissed it or ignored it altogether,” he said.Lightman also observed that, “This represents a very large [consumer] segment for Facebook/Instagram . [It] might represent a new captive audience as the time spent on the app has been partially eroded by Snapchat, TikTok and Discord. However, in their defense Facebook/Instagram did not even have an opportunity to discuss how the platform might work for tweens 10-12.
“By not addressing this, it leaves the public in doubt [the] substantive changes they might be able to make if they do launch the platform for tweens in the future. Being transparent and addressing concerns that might be out there as well as how they might work with advocacy groups, regulators and educators is critical for any organization looking at developing a digital platform for this age group,” Lightman concluded.
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