Facebook Is Adding a New Hug Reaction to Offer 'Extra Support' During the COVID-19 Pandemic

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Facebook Is Adding a New Hug Reaction to Offer 'Extra Support' During the COVID-19 Pandemic
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The new reaction is set to appear on Messenger Friday and on Facebook next week

, Facebook is offering a new heart-warming reaction to bring friends and family closer together.

Starting Friday, the social media giant will be rolling out its seventh reaction button — an adorable emoji hugging a heart — as a way for people to show “extra support” while the world battles through difficult times.You'll get the latest updates on this topic in your browser notifications. The reaction joins other buttons including “like,” “heart,” “LOL,” “wow,” “sad” and “angry” and will appear on Messenger starting Friday and on Facebook next week, Fidji Simo, head of the Facebook app, told“This idea of a hug reaction came back consistently as one of the emotions and feelings that were missing from reactions. So that’s something that was always on our minds,” she shared.

Simo told the outlet that like many of its temporary reactions on Facebook, the popularity of the reaction is what determines whether or not it becomes a permanent feature. “This time is going to help us really understand how people are using it, whether they are finding value and whether this reaction is really specific to the moment in time that we are going through or if it’s more evergreen,” she said, adding, “Based on that, we will decide whether we keep it or whether we remove it at the end of this crisis.”

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