Patagonia is the latest company to pull its advertising from Facebook, joining the likes of The North Face and REI in an activist campaign pressuring the social network to counteract hate speech on its platform. - claireatki
The Stop Hate campaign has a list of demands for Facebook that include creating a separate moderation channel for people who say they’ve been a target because of their race or religion, and releasing data on the volume of hate speech on the platform and what action was taken. Most important, the coalition wants Facebook to stop generating ad revenue from misinformation and harmful content.
The activists have been targeting major advertisers, asking them to support the movement. Unilever, owner of the ice cream brand Ben & Jerry’s, which is often outspoken about social causes, was also asked to join the campaign. A spokesman for the brand told NBC News: “We are aware of the current boycott and we’re taking the issue seriously. We may be ready to add more specifics.”
The North Face — owned by VF Corp., which also owns Vans and Timberland — carried a message from the NAACP in aabout its decision on Friday: “It is clear that Facebook and its CEO, Mark Zuckerberg, are no longer simply negligent, but in fact, complacent in the spread of misinformation, despite the irreversible damage to our democracy.”
Hayden Brown, CEO of the online freelancing platform Upwork, also joined the protest."We cannot stand by and be complicit to or complacent about the spread of hate, racism and misinformation, and that is why we are supporting the Stop Hate for Profit advocacy campaign, which calls for pausing advertising on all Facebook platforms in the month of July. Upwork will pause advertising on Facebook and Instagram as a part of this campaign," Brown said in a statement.
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