Facebook and Instagram will allow US users to block political ads

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Facebook and Instagram will allow US users to block political ads
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It's not expected that Facebook, one of the largest advertising platforms in the world, will lose ad revenue from the decision.

"For those of you who've already made up your minds and just want the election to be over, we hear you," Facebook CEO Mark Zuckerberg said in the announcement, which was published Wednesday in USA Today. The block feature will roll out to US users in the next few weeks. It will include ads from political action committees , according to a Facebook news release.

Still, Zuckerberg recently said Facebook"shouldn't be the arbiter of truth of everything that people say online." That was in response to Twitter's decision to place fact-check labels on some of Trump's tweets.Presumptive Democratic presidential nominee Joe Biden recently launched a campaign telling Facebook to implement rules that prohibit threatening behavior and lies about how to vote.

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