Facebook is finally going hard on payments in WhatsApp as it tries to make the $19 billion acquisition pay off
, more than a quarter of Facebook's overall revenues for the year.
Adding payments tech, which was first trialed in India, allows WhatsApp to own the entire transaction from start to finish — and make some money in the process. Peer-to-peer payments will be free for users, Facebook says, but it will take a cut of payments made to businesses, in the same way that a traditional payment processor would charge a shopkeeper to use its point-of-sale software.
. "[Businesses] basically buy ads inside Facebook or Instagram that send people to chat threads. And then as we build out all these tools around that — around making those threads more valuable, we think that those ads will only increase in value, which is the way we're currently thinking about that business," he said.
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