With the newest TV rights extension confirmed, free-to-air live F1 is most likely a thing of the past, write Formula_Nerds 📺
As Sky becomes the sole broadcaster for F1 in most of Europe, F1’s days of free-to-air races are well and truly over. This will have repercussions for the sport, both positive and negative.The announcement in 2011 that Sky Sports would become the only way to watch F1 from 2012 caused controversy. F1’s former supremo Bernie Ecclestone engineered the deal. Sky would show all races live, while the BBC would only show 10.
In its announcement, Sky said, “we will give a commitment to F1 never seen before on UK television”. The reveal that Sky intended to launch a dedicated F1 channel was met with a degree of scepticism. Why? This had been attempted before.Ecclestone had experimented with Pay TV, creating F1 Digital Plus. Initially only available in Germany, it became available to most of Europe in 1997. Featuring additional feeds and camera options, the service was all about choice.
Memories of F1 Digital Plus, negative consumer perception of Sky, combined with the lack of subject knowledge from the broadcaster concerned viewers. Sky Sports presenters regularly needed to look down at their notes when talking about tracks or drivers. A former pundit from ITV stated Juan Pablo Montoya won five world titles while on air when he meant Juan Manuel Fangio.
The quality of early programming was also questionable, with “Weekend in Stills”, a programme of photos to music. Though nothing could beat the cringingly awful promo of “Fenners” of Soccer AM walking around the paddock asking what a tyre was. The dominance from Mercedes forced Sky to think outside the box, with programming that reflected the dominance but also showed F1’s rich history. As the team expanded, so did the number of cars they could drive.
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