.Guerlain CEO Véronique Courtois is injecting modernity into the storied French beauty brand.
“Voilà, so this is the new Guerlain,” she said, with infectious excitement. “I’m sitting here and thinking of the future.”
Courtois began her beauty industry career at age 20 at Parfums Grès, as an area manager, then worked for a decade under Chantal Roos at Beauté Prestige International, Shiseido’s fragrance arm at the time. In 2000, Courtois joinedfor her first stint at Guerlain. She rose to the post of international marketing director, before heading to Christian Dior Couture, followed by Parfums Christian Dior, where she was the general brand manager starting in 2012.
How do I see the beauty industry? As an amazing playground. The challenge of making a makeup product as natural, as clean as possible — it’s fantastic. And also having the possibility to think about how you launch your products 360 degrees, both in retail and online — it’s never been as interesting.
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