Here's why all-star investors think $350 million video startup Loom is the next big thing in remote work tech: by AlexandraNWil
Loom quickly enables workers to provide project feedback or walk someone through a proposal, without having to set an actual meeting. Kutcher uses it most frequently to deliver notes on scripts and feedback on venture pitches. “That stuff is just more easily done through a Loom video than just written script notes,” he says. “You actually need the virtual object and the explanation at the same time, in addition to conveying the real emotion.
As fully initiated members in the Cult of Zuckerberg, Thomas took his February 2016 assertion that “video is a megatrend, almost as big as mobile” as gospel. Just as video became popular on consumer apps like Snapchat, Thomas searched for ways it could fit into work. “I love Loom because it allows me to more personally connect with people without having to do 75 different one-on-one calls, which is just impossible at scale,” says Hubspot Chief People Officer Katie Burke, who uses looms for weekly updates to her international 3,500-person workforce. “Video is such an easier and better mechanism to make that happen versus just plain text.”
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