The Brooklyn Circus is starting off the year with a major collaboration. The Brooklyn-based prepwear brand founded and creative-directed by Ouigi Theodore is teaming with Gap on an academia-inspired capsule collection.
brand for the collection. When designing the capsule, Theodore took inspiration from Gap’s launch year of 1969, specifically looking to the events at Cornell University that year where Black students were protesting institutionalized racism and fighting for the school to create an African American Studies program.
The academic inspiration comes through in many pieces in the collection, such as the bucket hat that reads “Power” on one side and “Student” on the other and a reimagined version of Gap’s classic hoodie that includes a stacked logo. As The Brooklyn Circus is known for its bestselling varsity jackets, Theodore included the style in the collection, creating a black, minimalist version of the classic style. “[The collection] is unique in the sense of it gives us the opportunity to really reach a customer we know wanted to walk into the Brooklyn Circus, but maybe couldn’t or maybe purchased the varsity jacket in the past,” Theodore said.
Collaborations are a big part of The Brooklyn Circus’ business strategy. Over the last few years the brand has collaborated with
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