.tatcha_v is exploring a new dimension of the digital landscape — the gaming sphere.
Tatcha is exploring a new dimension of the digital landscape — the gaming sphere — for its upcoming cleanser launch.
Another digital component will take place on streaming platform Twitch, where influencer Claire Marshall will be streaming activations available to media and influencers at the beginning of August. The coronavirus pandemic was an impetus for the collaboration, said chief marketing officer Sarah Curtis Henry, noting the brand originally planned a trip to Kyoto, Japan, for media and influencers to celebrate the introduction of the cleanser. The island also has elements reminiscent of Kyoto, such as a teahouse. “It took a month to design,” she said.
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