Fresh off the heels of its fourth anniversary, Summer Fridays is making its first foray into makeup.
“We’ve increased the cadence of our product launches, especially over the past year,” Gores Ireland said. “We have been really excited to give our community a full morning and nighttime routine, while also still being mindful and intentional about the products we’re coming out with.” Defining itself as a community-driven brand, Summer Friday’s sought the input of its own consumers and social media partners in developing Sheer Skin Tint.
This time around, the tactic was also beneficial in helping the brand ensure its shade range was inclusive. Sheer Skin Tint launches on Aug. 16 on the brand’s website and at Sephora. While Hewitt and Gores Ireland did not comment on sales, industry sources estimate the vegan, non-comedogenic product could exceed $5 million in first-year retail sales.
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