When is digital fashion not just digital fashion? The answer might lie in the way designers like Rebecca Minkoff use virtual technology as a way to echo and strengthen the real-world brand.
At the second installment, which took place last week, fashion’s virtual universe appeared to contract. This time around, 63 brands showed up and traffic amounted to less than 50,000 users.From Minkoff’s spring 2023 show from the fall, which inspired the Roblox collection.Artists collective Vueltta held its Vivienne Westwood tribute, while Dundas showcased NFT versions of its Paris Fashion Week looks.
The company added avatar options beyond the original 2D, squared-off figures, for gamers who prefer smoother, more refined characters. Then to go with it, the company rolled out “Layered Clothing” last year. Burke believes it’s a game-changer for apparel brands. Those types of numbers might amount to a severe, but temporary hangover from the crash of crypto exchange FTX and other economic factors. It could also be a sign that digital collectibles are actually over, prompting some critics to call the metaverse the equivalent of an abandoned digital mall.“Frankly, we’re not really noticing that. I think we’re in a bit of an advantageous position, because the foundational components of the platform around socialization are more at the forefront,” she said.
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