Spanish designer Alejandro Gómez Palomo reimagines the surfer boy aesthetic in this Puma capsule collection.
Gómez Palomo named Bruce Brown’s documentary “The Endless Summer” and Stacy Peralta’s “Dogtown and Z Boys” as visual references for a gender-fluid lineup that includes filmy mesh T-shirts that resemble rash guards, T-shirts emblazoned with dreamy prints and baggy trousers that can unzip into board shorts.
A palette of soft pinks, blues and greens further evoked the surf culture of the 1960s and ‘70s, as well as the laid-back vibe that crystalized in the 2000s.had never really taken on before. Filtered through Palomo Spain’s gentle, couture-inspired lens, it immediately took on an exciting, innovative perspective. It just made so much sense,” Nils Moersch, Puma’s apparel global creative director, said in a statement.
The capsule will be available from Saturday on Puma and Palomo Spain’s e-commerce platforms as well as selected Puma stores and retailers worldwide. It will retail between 45 euros for a reversible printed bucket hat and 225 euros for a lightweight blouson. The “Slipstream Lo” sneaker and the matching slip-on version will be priced at 150 euros and 140 euros, respectively.
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