The game this week will mark the unveiling of a partnership between the Italian football club, known as the Rossoneri, and fashion label Off-White, which has designed new uniforms for the team.
The pledge also aligns with AC Milan’s “Manifesto for Equity, Diversity and Inclusion,” launched in 2020 with the aim of sharing the positive values of sports to support the fight against all forms of prejudice and discrimination.
“This union is a celebration of humanity and has a tangible commitment to using one’s platform to generate positive change,” Off-White said in a statement.team. As the club’s official style and culture curator, it will partner in community activations and projects to support Fondazione Milan, AC Milan’s charity foundation, encouraging players and public alike to “wear your heart on your sleeve.”
Through its “Sport for Change” program, the foundation works to provide opportunities for disadvantaged young people.
“Our shared values were the spark for this project, a partnership that goes beyond uniforms and branding. It has the ambition to create room for conversation, empathy and action,” Grilli said. Casper Stylsvig, chief revenue officer of AC Milan, said: “We are proud to embark on this journey with Off-White, with whom the Rossoneri share a common vision and a common mission. The new journey is a further testament to AC Milan’s ability to engage with younger generations through the convergence of football with other sectors.”
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