Martine Rose is British shoe manufacturer Clarks’ first guest creative director.
“I was really struck that they work so hard for comfort. They said when the buyers come in, one of the first things they do is twist the shoe around and squidge it,” she said, contrasting it with her own label, where design is primary and comfort is secondary.
She used the same measures she takes with her own collections when choosing the colorways for the shoes. Her design philosophy has always been about creating small stories within her collections rather than zooming in on one overarching theme. “Martine was top of our list of guest creative directors to partner with, due to her unconventional approach to design and development and her British-Jamaican background, both of which are core to our brand,” said Tara McRae, chief marketing and digital officer at Clarks.Earlier this year she made her debut as special guest designer at Pitti Uomo. The show was significant as it was her first outside the U.K.
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