The Lincoln Project is continuing their pivot to targeting Latino voters in the critical states of Florida, Arizona, and Texas, Newsweek has learned exclusively.
The Lincoln Project, the group of former Republican campaign veterans who have made it their mission to defeat President Donald Trump, much to his chagrin, are continuing their pivot to targeting Latino voters in the critical states of Florida, Arizona, and Texas,The new bilingual, six-figure ad buy on television and digital is aimed at Puerto Ricans in Florida and Latino voters in Arizona and Texas, and represents the first salvo in micro-targeting Hispanics who the group feels has reason to...
Trump on Twitter in May called The Lincoln Project a group of"RINO Republicans" who got"badly beaten" by him in 2016. "The ads are a reminder to Latinos that we didn't have to be here," Madrid said of White House response to the pandemic. He likened The Lincoln Project to pirates lighting fires to disrupt Trump's reelection, and said the group's analytics allow it to be nimble as they create ads, making changes within 24 to 48 hours based on findings from focus groups, and tweaks they want for an ad, like adding a Mexican-American accent in a state like Arizona.
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